Question
Explain in brief any three functions of packaging.

Answer

Functions of packaging:
  1. Protection: It protects the product from damages en route to the market.
  2. Identification: By packaging, products can be easily identified.
  3. Convenience: Packaging is convenience enhancer both for the middlemen and consumer to store and transport.
  4. Promotion: A silent salesman Package can grab attention, describe product contents and induce customers to make a purchase.
  5. Innovation: Innovative packages can capture new customer segments.

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