Question
Explain ‘objective’ and ‘strategy’ as types of plans.

Answer

  1. Objective: An objective is the end which the management seeks to achieve. An objective needs to be expressed in specific terms and is to be achieved within a given time period.
  2. Strategy: A strategy is a comprehensive plan for accomplishing an organisation’s objectives. It is a term used in defence parlance which means to prepare plans considering the plan of adversary. Whenever a strategy is formulated, the business environment needs to be taken into consideration.

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