Question
Explain the fact that in aryl alkyl ethers (i) the alkoxy group activates the benzene ring towards electrophilic substitution and (ii) it directs the incoming substituents to ortho and para positions in benzene ring.

Answer

1-In aryl alkyl ethers the alkoxy group show + R effect and increases the electron density in the benzene ring. Hence, the alkoxy group activates the benzene ring towards electrophilic substitution.
(ii) Due to resonance ( + M effect) the electron density increases at ortho and para positions, hence, incoming electrophile attacks the ortho and para positions. This can be explained by the following resonance structures :
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