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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing6 Marks
Question
Explain the following functions of marketing:
Customer support services.
✓

Answer

Customer support service: It refers to a group of services which aim at providing maximum satisfaction to the customers.
A marketeer offers primarily the following services to the customers:
  1. After-sales-services.
  2. Handling customers’ complaints.
  3. Technical services.
  4. Credit facilities.
  5. Maintenance services.
  6. Product related informationHelping the customer in this way offers him satisfaction and in today’s competitive agecustomer’s satisfaction happens to be the top-most priority. This encourages a customer’sattachment to a particular product and he starts buying that product time and again.

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