Staffing — Business Studies STD 12 Commerce — Question

If an organisation does not provide the right place for physical and human resources in an organisation, which principle is violated? What are the consequences of it?

Anurag, aspires to work with a socially and environmentally committed company as he does not want to work just for monetary benefits but also the brand value of the company he works for in the society matters a lot to him. Therefore, he has joined Cerebra Integrated Technologies a Bengaluru-based Infotech company. The company has built India’s largest e-waste recycling plant. The company strives to be one of the leading players in this business which has huge potential not only in terms of generating huge revenues and profits but also wants to contribute to the environment issues that have become crucial worldwide. The company sees big business in the mountains of e-waste in Bengaluru which produces 200,000 tonnes of e-waste a year. The company plans to make its millions by extracting metals such as gold and platinum from the e-waste piling up in the city. As a mobile phone, for example, is made up of a combination of rare earth and precious metals: it contains 250 mg of silver, 24 mg of gold and nine mg of palladium while a laptop has 1,000 mg of silver, 220 mg of gold and 500 grams of copper.
To start the business, the company has obtained a licence from KSPCB ( Karnataka State Pollution Control Board) .
In context of the above case :

1. Identify the various dimensions of business environment being referred to by quoting lines from the paragraph.
2. List any two values which the company wants to convey to the society.

JTM Ltd. launched 'Buddyline', an exercise book and comprehensive stationery brand name comprising of ball pens, gel pens and geometry boxes after identifying the target market and understanding the needs and wants of the consumers of that market. All their products were of good quality and eco-friendly but expensive. They wanted to distinguish their products from that of their competitors. They spent lot of efforts, time and money in creating the brand name, as they knew that without a brand name, they can only create awareness for the generic products and can never be sure of the sale of their products. The effort paid off and the demand for the products started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher price. Over a period of time, it became a status symbol to buy 'Buddyline' brand because of its quality. The consumers felt pride in using them.

1. Identify the marketing management philosophy followed by JTM Ltd.
2. Explain the advantages of branding to the marketeers highlighted in the above case.

“Delegation of authority provides the mean whereby a manager multiplies himself”. Comment.

What were the reasons to implement new economic policy of India?

After completing his bachelor's in computer science, Abhijeet joined an IT consultancy firm. He observed there that the senior management more often communicated failures than successes. They rarely shared any good news related to the growth of the firm or give any recognition to its employees for their extraordinary contributions towards the firm. As a result, Abhijeet never felt encouraged enough to work up to his full potential and started exploring other avenues for employment.
In context of the above case:
a. Identify and explain the element of directing in the absence of which the employees don't feel encouraged to work.
b. State the importance of this element as identified in part (a) by giving any two suitable points.

Enumerate any six points of the characteristics of coordination.

'Companies that fail to adapt to their environment are unlikely to survive in the long run’. Discuss with an example.

Prashant, the Director of a company, is planning to manufacture rugs for utilising waste materials from one of his garment factories. He decided that this manufacturing unit will be set-up in a rural area so that people of that area will have more job opportunities. For this, he wanted four different heads for Sales, Accounts, Purchase and Production Departments. He decided that one of them will be a differently-abled person, another from a minority community and one from a disadvantaged section of society. He gave an advertisement in the newspaper for the above vacancies.

1. Identify and state the next three steps Prashant has to follow in the staffing process after advertising for the above vacancies.
2. Identify any two values that Prashant wants to communicate by setting up this manufacturing unit.

‘Choice of an appropriate channel of distribution is very important marketing decision which affects the performance of an organisation’. Explain any two factors on which the choice of an appropriate channel depends.