The Apple iphone, a smartphone was launched by Apple in January 2007 in North America and when it went on sale it quickly sold out. It has launched the sixth generation phone, i.e. iphone in 2012. The latest is iphone 6+. Apple has been doing continuous research and development to attain this position, it has invested a lot into R&D. It prices its latest phone quite high. Which pricing strategy is being followed by Apple? Give reason.