Financial Management — Business Studies STD 12 Commerce — Question

The production manager of ABC Ltd. instructs a salesman to go slow in selling the product, whereas the marketing manager is insisting on fast selling to reach the target.
Which principle of management is being violated in this case? State any two consequences of the violation of this principle.

Explain in brief any three means, by which a consumer can be protected.

Supriya's grandmother who was unwell, called her and gave her a gift packet. Supriya opened the packet and saw many crumpled share certificates inside. Her grandmother told her that they had been left behind by her late grandfather.As no trading is now done in physical form, Supriya wants to know the process by adopting which she is in a position to deal with these certificates.(a) Identify and state the process.(b) Also give two reasons to Supriya why dealing with shares in physical form had been stopped.

JTM Ltd. launched 'Buddyline', an exercise book and comprehensive stationery brand name comprising of ball pens, gel pens and geometry boxes after identifying the target market and understanding the needs and wants of the consumers of that market. All their products were of good quality and eco-friendly but expensive. They wanted to distinguish their products from that of their competitors. They spent lot of efforts, time and money in creating the brand name, as they knew that without a brand name, they can only create awareness for the generic products and can never be sure of the sale of their products. The effort paid off and the demand for the products started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher price. Over a period of time, it became a status symbol to buy 'Buddyline' brand because of its quality. The consumers felt pride in using them.

1. Identify the marketing management philosophy followed by JTM Ltd.
2. Explain the advantages of branding to the marketeers highlighted in the above case.

Define ‘Planning’. Explain the first two steps in the process of planning.

“Organisation is a machine of management”. Comment.

State the objective of financial management.

“Zero Defect Zero Effect” (ZED) is a slogan coined by the Prime Minister of India, Narendra Modi with reference to the Make in India initiative launched by the government. The slogan reflects the efficiency of production processes, i.e. the products have no defects and the process through which the product is made has zero adverse environmental and ecological effects. The ZED model aims to make India the manufacturing hub of the world and prevent the products developed in India from being rejected by the global market. Moreover, before the initiative was launched, the limits of foreign direct investment in various sectors had been relaxed. The application for licences was made available online and the validity of licences was increased to three years. Various other norms and procedures were also relaxed by the government. In the light of the above paragraph, identify and explain the major component of New Economic Policy of 1991 that are being referred to by quoting lines from the paragraph.

Mr.Sanjay Nehra was the Chairman of 'Taran bank.' The bank was earning good profits. Shareholders were happy as the bank was paying regular dividends. The market price of their shares was also steadily rising. The bank was about to announce taking over of 'Vena Bank.' Mr.Sanjay Nehra knew that the share price of 'Taran Bank' would rise on this announcement. Being a part of the bank, he was not allowed to buy shares of the bank. He called one of his rich friends Sudhir and asked him to invest Rs. 5 crores in shares of his bank promising him the capital gains.
As expected the share prices went up by 40% and the market price of Sudhir's shares was now 7 Rs. crores. He earned a profit of Rs. 2 crores. He gave Rs. 1 crores to Mr.Sanjay Nehra and kept Rs. 1 crores with himself. On regular inspection and by conducting enquiries of the brokers involved, Securities and Exchange Board of India (SEBI) was able to detect this irregularity. The SEBI imposed a heavy penalty on Mr. Sanjay Nehra.
By quoting the lines from the above para identify and state any two functions that were performed by SEBI in the above case.

How does controlling help in decision making? Illustrate your answer with a suitable example.