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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing1 Mark
Question
Explain the term Product Mix?
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Answer

Product refers to physical good, service, an idea etc. which is offered to the public for sale. It deals with decisions concerning varieties, quality features, packaging, size, brand, guarantee and services to be offered in respect of the firm's product.

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