Question
Explain the various steps in the process of controlling.

Answer

Controlling means ensuring that activities in an organisation are performed as per the plans. Controlling also ensures that an organisation’s resources are being used effectively and efficiently for the achievement of predetermined goals.Steps in the process of controlling:
  1. Setting Performance Standards: The first step in the controlling process is setting up of performance standards. Standards are the criteria against which actual performance would be measured. Thus, standards serve as benchmarks towards which an organisation strives to work.
  2. Measurement of Actual Performance: Once performance standards are set, the next step is measurement of actual performance. Performance should be measured in an objective and reliable manner. There are several techniques for measurement of performance. These include personal observation, sample checking, performance reports, etc.
  3. Comparing Actual Performance with Standards: This step involves comparison of actual performance with the standard. Such comparison will reveal the deviation between actual and desired results. Comparison becomes easier when standards are set in quantitative terms.
  4. Analysing Deviations: Some deviation in performance can be expected in all activities. It is, therefore, important to determine the acceptable range of deviations. Also, deviations in key areas of business need to be attended more urgently as compared to deviations in certain insignificant areas. Critical point control and management by exception should be used by a manager in this regard.
  5. Taking Corrective Action: The final step in the controlling process is taking corrective action. No corrective action is required when the deviations are within acceptable limits. However, when the deviations go beyond the acceptable range, especially in the important areas, it demands immediate managerial attention so that deviations do not occur again and standards are accomplished.
​​​​​​​

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Similar questions

Explain ‘Management Consultants’, ‘Employment Exchanges’ and ‘Media Advertising’ as external sources of recruitment.
Explain any three ways and means of consumer protection available in India.
A company is manufacturing baby garments. The manager wants to increase the profits by purchasing new high speed machines or increasing the sale price or using waste material in manufacturing soft toys.
  1. He decided that using waste material to increase the profit is the best solution for him.
  2. Identify the concept of management involved.
  3. Mention the steps involved in the above process by quoting the lines from the question.
  4. To complete the process of the concept identified, what further steps does the manager have to take?
Explain the following sales promotion activities:
  1. Refunds.
  2. Instant draw and assigned gifts.
  3. Full finance.
  4. Sampling.
‘Viyo Ltd.' Is a company manufacturing textiles. It has a share capital of rupees 60 lakhs. The earning her share in the previous year was rupees 0.50. For diversification, the company requires additional capital of rupees 40 lakes. The company raised funds by issuing 10% debentures for the same. During the current year, the company earned profit of rupees 8 lakh on capital employed. It paid tax @ 40%.
  1. State whether the shareholders gained or lost, in respect of earning per share on diversification. Show your calculations clearly.
  2. Also, state any three factors that favour the issue of debentures by the company as part of its capital structure.
Differentiate between advertising and personal selling on any five bases.
Explain four important elements of marketing mix.
Explain the role of ‘Public-Relations’ in marketing management.
Discuss the scope of Consumer Protection Act, 1986.
Explain the redressal mechanism available to consumers under the Consumer Protection Act, 1986.