Controlling — Business Studies STD 12 Commerce — Question

Define Marketing. Explain its features.

State any five points that highlight the importance of 'controlling' function of management.

Differentiate between formal and informal organization on the basis of the following:

1. Meaning.
2. Origin.
3. Authority.
4. Behaviour.
5. Flow of communication.
6. Nature.

‘Though advertising is one of the most frequently used medium of promotion of goods and services, yet it attracts lot of objections. Explain any four such objections.

Distinguish between marketing and selling.

State the steps involved in the process of communication.

Explain the meaning of Fixed Capital. Briefly, Explain any four factors that determine the fixed capital of a company.

What are the essential features of:

1. Liberalisation,
2. Privatisation and,
3. Globalisation?

Explain any four factors that affect the working capital requirements of a company.

Nisha Sethi was working as a Human Resource Manager in a famous consultancy firm, KLI Global Services. Her job included preparing job descriptions, recruitment, developing compensation and incentive plans and facilitating employee learning. They had entered into alliances with institutes to ensure continuous learning of their employees. With the jobs becoming more and more complex, KLI Global Services invested large amount of money in making the employees learn the skills necessary to complete the jobs.
State by giving any five points, how this investment is likely to benefit the organisation?