Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

What do you mean by Reorder Point? How it is calculated?

Explain ‘Care to Ecology and Environment’ and ‘Concern for Workers’ as social responsibilities of an entrepreneur.

Why should we advertise?

Why is it essential that employees perform together as a collective unit? HOTS

How does advertising help an enterprise?

Under which franchising model, the manufacturer grants a store owner the authority to distribute e goods manufactured under their brand name?

1. Liril – brand name with the "freshness” concept.
2. MAGGI, is brand name for noodles, sauces, masalas, etc.

Identify the type of brand name in each of the above case and give their features.

Lalit a small Entrepreneur is manufacturing portable fans with the brand name 'P ­FAN'. These fans are in great demand. He finds that the cost of production of per unit of the fan is 800 and he can sell the same at 1,000 per fan. The competitors in the market are selling this type of fan at the rate of 1,200. Lalit's objective is not to earn profit in the short - run but to capture the largest market share. His expectation is that the customers will be attracted towards the new brand because of lower price. Identify the method of pricing adopted by La|it to capture the substantial portion of the market. Also, state any two advantage of this method of pricing.

Why is Return on Investment deemed as a yardstick for the performance of an enterprise? Explain with suitable example.

Designing an advertisement is an important activity. State the issues that should be addressed while designing it. Also discuss how advertisement empowers the customers.