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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
How does advertising help an enterprise?
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Answer

Advertising helps an enterprise in the following ways:
  1. Advertising is aimed at providing information, developing attitudes and inducing action which is beneficial to sponsors.
  2. The primary goal of advertising is to improve the probability of the customers towards buying the advertised products.
  3. It helps in expanding the distribution network and boosts the image of the enterprise. In this way, it builds up the enthusiasm of the dealers towards the company's products and helps an enterprise.

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