Culture and Socialization — sociology STD 11 Arts — Question
Gujarat BoardEnglish MediumSTD 11 ArtssociologyCulture and Socialization3 Marks
Question
How do mass media affect people's attitudes and behavior?
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Answer
Mass media can influence the attitudes and behaviors of a wider society.
They can be socialized by quickly presenting opinions, differences, beliefs, ideals etc. to the people through modern mass media.
This mass-media provides opportunities for quick exchange of ideas among a large crowd.
It can prepare the masses for a social movement by cultivating a referendum.
E.g. In Delhi, the AAP party prepared the referendum only through mass media and the contribution of mass media is important in the success of the Patidar movement for reservation in Gujarat.
In short, mass media has a definite effect on the political, religious, moral attitudes of the people.
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