Question
How does inquiry letters keep a firm alive?

Answer

The inception of new business depends upon the inquiry letters. When a firm or trader receives an inquiry letter the chances for new business crises. The right reply to inquiry letter can increase the chances of sale, so replies to inquiry letters should be positive and motivating. If the firm does not receive any inquiry letters it indicates that its popularity is on a decline and it would be difficult for these firms to sustain in market for long period.

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