Cooperative marketing is a measure to ensure a fair price to farmers. It links rural credit, farming and marketing processes to the best advantage of the farmers.

1. Member farmers sell their surplus to the co operative society, which substitutes collective bargaining in place of individual bargaining.
2. It advances loans to member farmers and enables them to wait for better prices.
3. Through proper storage facilities, transport facilities, direct marketing, and a control on the supply of agricultural goods it enables the member farmers to fetch a better price for their produce.