Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
How is standardization and gradation beneficial for the farmer?
✓
Answer
By standardization, the farmer sorts his produce according to a specific and nearly same colour, feel, size, quantity, etc.
Through gradation the farmer grades his produce on the basis of its quality and other characteristics. For example, fruits are graded as first quality fruit, second quality and so on.
By grading the products into various categories, the farmer can fix different prifces for various grades and earn accordingly.
Similarly standardizing helps him to assure his seller that the product belongs to a specific standard and hence he can charge high and earn more.
Thus, standardization and gradation increases faith and loyalty of consumers towards the products. This increases the sale.
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