If a manufacturer achieves a breakthrough by developing a car eng… - Vidyadip

MCQ

If a manufacturer achieves a breakthrough by developing a car engine, which can run on both petrol and diesel, and this news is covered by television or radio or newspapers in the form of a news item.
It would be termed as:

✓
Publicity.
B
Advertising.
C
Sales promotion.
D
Personal selling.

✓

Answer

Correct option: A.

Publicity.

Here in question, the case is of publicity because the engine manufacturer would benefit from such dissemination of information about its achievement by the media but would not bear any cost for the same.

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Explore more

More "M.C.Q (1 Marks)" from Marketing→Marketing — all question types→Business Studies STD 12 Commerce question papers→CBSE Board STD 12 Commerce question papers→CBSE Board question paper generator→

Similar questions

______________ refers to the offer of sale in return of payment in easy instalments without any interest charges thereon.

A departmental store is adopting a sales promotion technique in which scratch cards are used. Name this technique:

Which of the following is correct about function of supervisor?

The newly appointed Production Manager of Saheb Ltd., a firm manufacturing toys, Mr Ahrawat noticed that the workers in the factory were not giving their best as the physical conditions in the factory were not good. He conducted an experiment to see the effect of improvement in the physical conditions in the factory on the performance of the workers, by providing adequate ventilation and water facilities. He observed that the fatigue level of the workers reduced.
The nature of management being highlighted in the above case is:

$.........$ provides the prescribed ways in which a task has to be performed considering the objective:

Simplification technique insists on

The product reaches the customer at the right time, in the right quantity and at the right place by using the following element of marketing mix.

Financial Management mainly concerned with $.........$

Joining a job marks the beginning of socialisation of the employee at the workplace. The employee is given a brief presentation about the company and is introduced to his superiors, subordinates and the colleagues. He is taken around the workplace and given the change of the job for which he has been selected. This process of familiarisation is very crucial and may have a lasting impact on his decision to stay and on his job performance.
Identify the two concepts of one of the functions of management highlighted above.

Democratic style of leadership helps in: