Business Studies M.C.Q (1 Marks)

Abhinav Mehta can adopt following forms of communication to advertise his products. These can be- newspaper, television, radio, etc which will help him to target the large population.

The societal marketing concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society. Apart from the customer satisfaction, it pays attention to the social, ethical and ecological aspects of marketing.

Some companies offer the sale of product in return of payment in easy instalments without any interest charges thereon. This is usually available on vehicles, electronics and consumer durables.

Personal selling plays an important role in marketing goods by serving businessman, customers and society. It serves society by converting latest demand into effectve demand.

Assorting refers to the process of combining various goods of the same line of product, for sale to customers.

In this question, at first, his decision to buy a LCD was influenced by advertising. Later, his decision was influenced by personal selling in which he would be convinced to buy LCD.

Here in question, the case is of publicity because the engine manufacturer would benefit from such dissemination of information about its achievement by the media but would not bear any cost for the same.

Packing raises the standard of health and sanitation by preventing adulteration. Packing has extended the scope of marketing in products like dairy items, etc. It also helps to create differentiation on the basis of different colour, size, etc of package.

Marketing acts as a catalyst in economic development of a country and helps in raising living standard of the people. It helps in ensuring smooth flow of goods through the efficient distribution system. It helps to establish linkages between the business, accelerating economic activity, leading to higher incomes, etc.