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Globalisation and Social Change — Sociology STD 12 Humanities — Question

CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyGlobalisation and Social Change2 Marks
Question
In what way does corporate culture increase productivity and competitiveness?
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Answer

Increase in productivity & competitiveness by corporate culture:-
  1. Management seeks to increase productivity & competitiveness through creation of unique organisational culture, involving all members of a firm.
  2. By involving in company events, rituals and traditions - enhance employee loyalty and promotes group solidarity.
  3. By creating new ways of promoting & packaging products.

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