Question
India’s retail sector has been undergoing structural changes for the last two decades. On one hand, the ‘mall culture’ has gradually become a way of life, especially in the metros and mini¬metros. On the other hand, there is accelerated growth in e-business as customers also prefer to buy products and services via the Internet, telephone and television. However, operating in either of the segments is marked by the presence of strong competitors.
Identify the components of specific forces and general forces being discussed in the above paragraph.

Answer

The components of specific forces discussed in the above paragraph are the customers and competitors.
The components of general forces discussed in the above paragraph is the social and technological conditions.

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