Question
List three influences of television on behaviour.

Answer

Influence of Television on Behaviour – On cognitive processes and social behaviour–mixed impact.
  • Programmes are attractive.
  • Powerful medium of instruction.
  • Children spend huge amounts of time watching them.
  • Children change their behaviour as they observe in television programmes.
  • Reduction in habit of reading and writing.
  • Reduction in outdoor activities.
  • Children become inactive and sluggish.
  • Ability to concentrate on particular issue (a target) is reduced.
  • Some TV programmes lay positive emphasis on interpersonal attitudes and provide factual information.
  • Enhances creativity and ability to understand. It causes a change in behaviour.
  • Solitary habits are developed and social interactions decline.
  • Aggressive and violent behaviour is promoted by watching violence on television.
  • Some researches show that watching violence may actually reduce the natural aggressive tendency of the viewers.
  • What is ‘bottled up’ gets an outlet and this cleans the system. It is called catharsis.
  • By viewing advertisements of various products consumerist attitude develops as viewers are carried away by attractive advertisements.

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