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Attitude And Social Cognition — Psychology STD 12 Humanities — Question

CBSE BoardEnglish MediumSTD 12 HumanitiesPsychologyAttitude And Social Cognition3 Marks
Question
State any three factors that influence attitude change.
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Answer

Major factors that influence attitude change are:
  1. The characteristics of attitude like:
    1. Valence (positivity or negativity).
    2. Extremeness.
    3. Simplicity or complexity (multiplexity).
    4. Centrality.
Determine the attitude change.
  1. Source characteristics:
    1. Credibility.
    2. Attractiveness.
  2. Message characteristics:
    1. Rational.
    2. Emotional appeal.
    3. Motive of message.
    4. Mode of spreading message.
  3. Target characteristics:
    1. Persuasibility.
    2. Strong prejudices.
    3. Self esteem.
    4. Intelligence.

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