Question
Mention the difference between marketing and selling.
| Sr. No. | Points of Different | Marketing | Selling |
| $1.$ | Meaning | Marketing is a process to understand the requirement of consumer, to produce the product, offer service and product to the consumer and to satisfy the consumer. | Selling means exchange of goods for money. |
| $2.$ | Scope | Its scope is vast. It includes the requirements of consumers, development of new products, price determination, packing sake, and the most essential after sale services. | Its scope is limited. It includes the of the change of ownership of the product from seller to consumer. |
| $3.$ | Objective | Objective is to gain profit by satisfying consumers | Objective is to earn profit by selling the product. |
| $4.$ | Parties | Marketing includes many parties such as purchaser, seller, suppliers, and middle like distributor. | There are only two parties seller and buyer. |
| $5.$ | Beginning and end | Functions of marketing stars from market research and ends with after sales services. | The function of the selling starts after the goods are produced and ends with the sale of goods or providing service to consumer. |
| $6.$ | Need for capital | Quite huge amount of working capital is required for storing, labeling packing gradation, marketing of the product, centralization of goods, advertisement, and transportation of goods etc. | As the scope of selling is limited so comparatively less working capital is required. |
| $7.$ | Attempts | Products are manufactured according to the requirement of consumer and attempts are made foe availability of the dame the same. | Attempt is made to make the consumers accept and buy the existing product. |
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