Question
Mr. Gessler was not successful in his trade, why?

Answer

Mr. Gessler was a German shoemaker who had settled in London. He was not successful in his business because he did not know the tricks of modern business. His shop was not attractive. He made perfect boots but he took a long time to make them. He made what was ordered. He worked on his boots slowly by himself. The boots made by him were of high quality but he did not advertise them. So, he had very few customers. He was left with little work and his business suf-fered. This led to gradual deterioration of Gessler's business.

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