Marketing — Business Studies STD 12 Commerce — Question

State the objective of Financial Management.

Neha runs a factory wherein she manufactures shoes. The business has been doing well and she intends to expand by diversifying into leather bags as well as western formal wear thereby making her company a complete provider of corporate wear. This will enable her to market her business unit as the one stop for working women. Which type of structure would you recommend for her expanded organisation and why?

Give any three functions which are performed by the Chief Executive Officer of a company.

How does 'marketing' help in satisfying wants of people?

After completing a diploma course in Wedding Planning Sunidhi plans to start her own business under the name 'Heart Beat.' She plans to hire a team of experts to give her clients a unique and unforgettable wedding experience keeping in mind their preferences and budget. Since childhood she has been admiring her grand father's financial skills, so she decides to visit him in Mewar to seek his guidance and blessings. Her grandfather tells her that the success of business depends on how well finance is invested in assets and operations and how timely and cheaply the finances are arranged, from outside or from within the business. He warns her that she should always invest time in identifying different available sources of finance and comparing them in terms of their costs and associated risks. Similarly, the finance needs to be invested in a manner that the returns from the investment exceed the cost at which procurement has taken place.
In the context of the above case:
a. Identify and explain the financial concept being discussed above which has a direct bearing on the financial health of a business.
b. Name any two financial statements which reflect the financial health of a business.
c. Briefly outline the key objective of the concept as identified in part (a) of the question.

Explain ‘Market Planning’ and ‘Product Designing and Development’ as functions of marketing.

'Automobiles Ltd offered to sell their new bike at about 3000 less than the usual price' is an example of one of the techniques of sales promotion. Name the technique and explain two other techniques with examples.

Explain any three points of importance of planning.

Explain ‘unity of command’ and ‘equity’ as principles of general management.

What is meant by staffing? How staffing is a line as well as staff function?