Organising — Business Studies STD 12 Commerce — Question

Explain ‘Strategy’ as one of the types of plans.

Neeraj is selected for the post of software developer in an IT Company. On the first day of his joining Mehul, his project manager tells Neeraj that during the course of his work he will come across many such opportunities which may temp him to misuse his powers for individual or family's benefit at the cost of larger general interest of the company. In such situations, he should rather exhibit exemplary behaviour as it will raisae his stature in the eyes of the company. Also, for interacting with anyone in the company on official matters, he should adopt the formal chain of authority and communication.

Discuss the role of ‘sales promotion’ as an element of promotion mix.

What is product mix? State the salient features of product to be considered under product mix.

'Advertising involves non-personal contact with the consumer'. Comment.

Explain the role of marketing in a firm.

Sridhar’s father is working as a section in-charge in a government office. Identify the level of management at which he is working? State any five functions that he has to perform at this level.

Distinguish between Leaders and Managers.
OR
Differentiate between ‘Leadership’ and ‘Management’.

It is the process, by which government controls over the industry is being loosened. Identify the term and discuss it briefly.

Blue Birds Ltd. offers to its employees to issue shares at a price which is less than the market price.

1. Name and explain the type of incentive offered to the employees.
2. Explain one more incentive of the same category.