MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

• Each and every activity of marketing requires money or say working capital.
• To satisfy these requirements well planned financial management is required.
• The financial manager decides how much finance to raise and allocate to the various activities.
• For certain seasonal product, advertisements are required in particular season only and so financial arrangement can be done well in advance.

Marketing manager’s main duties under marketing process includes:

• Avail finance at the right time
• Organize advertisement campaigns
• Set-up distribution channels
• Branding the product in the market
• Conducting market research, etc.