Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
What are the advantages of packaging?
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Answer
Packing the product:
Packing can be considered as the garment for the product.
Packing does two tasks, providing protection to the product as well as attracting consumers. Depending on the type of product, the producer also prints details regarding the use of the product on the product.
A variety of materials such as paper, plastic jars, tinned boxes, glass jar, etc. are used to pack different products.
Advantages of packaging:
Proper packing prevents the goods from getting damaged and makes them easier to transport.
Packing helps to preserve product quality and its features.
Consumers easily come to know the price of the product from the packing itself $($For example: We can easily make out that a wafer or kurkure pack is worth $Rs. 10$ without looking at the price.$).$
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