Marketing — Business Studies STD 12 Commerce — Question

Give the meaning of ëMental Revolutioní as suggested by F.W.Taylor.

What does the principle of ‘Initiative’ indicate?

Give two types of formal communication.

Name the need in which employee desires affection, companionship and friendliness.

Give a brief note as to why maintaining public relation is necessary.

'Be Healthy' is one of the top selling organic food brand in India. It has more than hundred products in over ten categories and thus established a brand average in market. The company sell its products through online and company owned showrooms only.In context of above case :(i) Identify the components of marketing mix being discussed above.(ii) Name the important decisions related to both of these concept.

Explain the two principles a manager must consider while dealing with deviation effectively?

Raghav is the manager of Eastern zone of a large corporate house. At what level, does he work in the organisation? State some of the functions, which he performs at this level.

Define ‘Accountability' as an element of delegation.

Mohan, a supervisor in a factory, always expects that his subordinates should obey him but he is not interested in taking suggestions and feedback from his subordinates. Do you think that this quality of Mohan will help him to become a good leader?