Marketing — Business Studies STD 12 Commerce — Question

State one positive effect of the principle of management-namely the ‘Authority and Responsibility’.

Identify the method of sales-promotion in the following cases:
A mobile company offers a discount of ™1000 to clear off excess Inventory.

Explain any five negative impacts of liberalisation and globalisation on business and industry in India.

What is meant by “Selecting an alternative' as a step in the planning process?

'Workers should be encouraged to develop and carry out their plans for development'. Identify the principle of management formulated by Fayol.

Describe the feature of management principle in the given statement ‘The principles of management are not rigid prescriptions, which have to be followed absolutely'.

Jai Bharat Company Ltd. is an auto part supplier company in Guru Gram, Haryana. Its business is spread over several cities. The CEO of company wants to open a factory in Gujarat near Tata Motors Ltd. but due to recession for the last two years, its business is facing slow down. Company needs capital. Rakesh Gupta is CA and financial advisor of the company. He opines that during recession profit falls and investors prefer to invest in debentures to earn fixed income. Therefore, the company should issue debentures.
In this paragraph, which factor affecting financing decision has been highlighted? Explain state of capital market.

Which consumer right gives the business firm freedom to set up their own consumer services and grievance cell.

What is business cycle?

‘Various tools of communication are used by the marketers to promote their products.’ Answer the following questions:
Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.