MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

• Public relations is a group of activities designed or presented in such a way that it creates and maintains effective impression of the company on different parties involved with the product or service of the company.
• In other words, a company makes use of public relations for maintaining its prestige.

Public relations include the following activities:

• Giving news in the newspaper about the company
• Publishing the speech of director of the company
• Planning activities like seminar, workshops, competitions or sports activities
• Circulating newsletter of company among share-holders, clients, etc.
• Informing society about public welfare activities organized by the company
• Planning social or cultural programmes.