Marketing — Business Studies STD 12 Commerce — Question

In an organisation, the marketing manager instructs the sales persons to offer a discount of 8% to increase sales, however, the finance manager instructs them not to offer a discount of more than 5%. Which principle of management is being violated? State any two adverse effects which could take place in the organization due to this violation.

Your grandfather has retired from an organization in which he is responsible for implementing the plans developed by the top management. At which level of management was he working? State one more function performed at this level.

Planning cannot foresee or assess future trends in the environment and thus there may be obstacles to effective planning. Mention the limitation of planning referred here.

'Fixed capital decisions involve more risk.' How?

What is meant by Marketing Management?

What is meant by ‘Encoding’ as an element of communication?

What is globalisation?

Management should achieve goals while maintaining a balance between effectiveness and efficiency. Do you agree?

A gift of trolley with the purchase of inverter by Okaya Company is an example of which sales promotion technique?

“Management helps in development of society.” How?