E-tailing means selling goods in retail on the Internet. It is a short form of electronic retailing. It represents business-to-consumer (B2C) side of e-commerce. Amazon.com, Flipkart.com, Myntra.com, Nykaa.com are e-tailing firms. E-tailing has led to the development of e-tailware which is a software tool for creating online catalogs. A new trend in e-tailing is the price comparison site on which buyers can quickly compare prices of different e-tailors.