Commercial Studies [2 Mark Question Answer]

An ERP system can have the following modules.
(i) Purchase
(ii) Sales and marketing
(iii) Inventory
(iv) Human Resource
(v) Finance and Accounting 
(vi) Customer Relationship Management (CRM)
(vii) Supply Chain Management (SCM) 
(viii) Production/Engineering. 

ERP means a computer software or system used to manage all the resources of an organisation. The system can manage and track everything. ERP is a cross-functional software that provides support to all the processes within an organisation. The business processes of different departments are managed through centralised application. ERP provides information for making all major decisions.

E-marketing or Electronic Marketing is the process of marketing a product/service on the Internet, via e-mail and wireless media.E-marketing is also known as Internet Marketing, Web Marketing, Digital Marketing and online Marketing.
E-marketing is of the following types:
1. Article Marketing
2. Affiliate Marketing
3. Video Marketing
4. E-mail marketing
5. Blogging 

(i) Web banner advertising: In it website's back ground changes as per requirement. It can be pop up oг floating.
(ii) Ad sense advertising: Under it major search engines such as Google are used. First three links appear when a search is entered. 

E-tailing means selling goods in retail on the Internet. It is a short form of electronic retailing. It represents business-to-consumer (B2C) side of e-commerce. Amazon.com, Flipkart.com, Myntra.com, Nykaa.com are e-tailing firms. E-tailing has led to the development of e-tailware which is a software tool for creating online catalogs. A new trend in e-tailing is the price comparison site on which buyers can quickly compare prices of different e-tailors.