Marketing — Business Studies STD 12 Commerce — Question

What is meant by ‘Motivation’? Explain Maslow’s need hierarchy theory of motivation.

Reena purchased one litre of pure Deshi Ghee from a shopkeeper. After using it she had a doubt that it is adulterated. She sent it for a laboratory test which confirmed that the Ghee is adulterated.
State any six reliefs available to Reena, if she complaints and the consumer court is satisfied about the genuineness of the complaint.

Explain any four characterics of management.

A company manufacturing sewing machines set up in 1945 by the British promoters follows formal organisation culture in totality. It is facing lot of problems in delays in decision making. As the result it is not able to adapt to changing business environment. The work force is also not motivated since they cannot vent their grievances except through formal channels, which involve red tape. Employee turnover is high. Its market share is also declining due to changed circumstances and business environment. You are to advise the company with regard to change it should bring about in its organisation structure to overcome the problems faced by it. Give reasons in terms of benefits it will derive from the changes suggested by you.

What is meant by Internal Source of Recruitment? Why do organisations prefer recruitment through internal sources? Explain.

Explain the steps in the process of selection of employees.

Name that element of the marketing mix which affects the revenue and profits of the firm. Explain any five factors which help indetermining that clement.

What is staffing? Explain any five points of importance of this function.

"Determining the overall cost of capital and the financial risk of the enterprise depends upon various factors". Explain any five such factors.

Explain the following as factors affecting the requirements of fixed capital:

1. Nature of business.
2. Growth prospects.
3. Diversification.
4. Level of collaboration.