Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Explain by giving any four points why 'market assessment' is needed for an entrepreneurship?

Sapna runs a stall outside a shopping mall in which she sells two products sandwiches and Vadapav. Information regarding the cost and revenue are given below:

Total sales per day	200 sandwiches per day	150 Vadaspav per day
Unit price	45 per sandwiches	25 per vedaspav
Ingrediants and Material Requirment per sandwiches \ vadaspav respectively;	15 per sandwhiches	10 per vadaspav
Rent	₹ 1800
Salary	₹2300
Other fixed overhead Expenses	₹ 1500
Electricity	₹ 400

Explain the various types of brands available.

The following information relates to a small scale company at Indore, which produces a two product Door Mats and Carpets.

Product	Carpet ₹	Doormats ₹
Direct materic (1000 units)	10,000	90,000
Direct Wages (1000)	30,000	20,000
Unit Price	3000	150
Variable Expenses are allotted to products as 100 % of direct Wages
Fixed cost ₹ 80,000.
Sales mix in a month	100 units of carpet and 200 units of doormats

1. Calculate; Variable Cost Per Unit.
2. Weighted Average Selling Price.
3. Weighted Average Variable Cost.
4. Gross Contribution Margin.
5. Overall Break even point.
6. Product wise Break even point in units.
7. Product wise Break even point in rupees.
8. Total cost.
9. Also show as to how at Break-even point, total revenue is equal to total cost.

The following data of Yashasvi & Amrita Co. producing three products , for the period ending 31st March, 2013 is as under:

Product	Detergent Powder	Detergent Soap Bar	Detergent Liquid
Units	40,000	30,000	30,000
Variable Cost per unit	15	9	10
Selling Price per unit	30	15	21

Fixed Cost are 6,01,620 per year.
From the above given information ,You are required to calculate contribution of each product, firm's composite break-even point, profit.

While selecting a brand name, what care must be taken by a entrepreneur?

Sanora company produces and sells pottery chimneys (small clay outdoor fire places). The chimneys come in three models Small Basic, Large Basic and Carved (Ornately shaped and Carved). In the coming year Sanora sold 30,000 Small Basic Models, 50,000 Large Basic Models, and 20,000 Carved Models. Information on the three models is as follows:

	Small Basic	Large Basic	Carved
Sales price per unit	₹ 120	₹ 200	₹ 350
Variable cost per unit	₹ 70	₹ 150	₹ 275

The total fixed expenses of the company are 456500.
From the following calculate:

1. Sales Mix Ratio.
2. Overall Break-Even Point.
3. Product wise Break-Even Point (in Units).

What is EOQ? How it is calculated?

Aryan is running his own travel agency. Every month, he faces problems in meeting various operational expenses. His manager has advised him to prepare an operational budget but he thinks that budgeting is a waste of time. Do you agree with him? Why or why not? Which values are being violated by him by not preparing budget?

Distinguish between Shares and Debentures on the basis of the following:

1. Status of the Investor.
2. Return Rate.
3. Convertibility.
4. Right to Vote.
5. Redemption of Capital.
6. Charge on Assets.