Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

How will you show that market mix is dependant on the type of the product?

Explain any six ways in which ideas can be generated.

Enumerate the suggested policy guidelines for A, B and C classes of items.

Describe any three methods adopted by entrepreneurs to generate ideas, with at least one example for each.

Aarav has decided to open a retail oultet for autoparts. His friends and family has advised him to establish certain goals so as to be able to judge the progress of his venture. But Aarav is of the view that goal setting will serve no purpose at all. Do you agree with Aarav? Give reasons for you answer.

Rajeev has just completed his B.Tech and wants to start his own business. He knew that the demand of electricity in India was increasing day by day, whereas its generation was not sufficient. Rajeev shared his views with some of his friends, and they all decided to start the business of electricity generation. They experimented various methods and ultimately succeeded in electricity generation through garbage. They all were very happy as India is also facing the problem of garbage disposal.

1. Identify and explain the source of 'Idea-field' from where the idea had been generated by Rajeev and his friends.
2. Also, explain two other sources of Idea fields with the help of example.

Discuss briefly the evolution of franchising and the present scenario in India, citing relevant examples.

'It is an organised mechanism meant for effective and smooth transfer of financial resources from the investors to the entrepreneurs.'

1. Identify the mechanism and list its different types.
2. Name the association of persons established under the mechanism identified in (a) above. Also, explain any four points of its importance to investors.

What do you understand by Trend Spotting? What are the ways by which entrepreneurs can spot trends?

Distinguish between Internal and External Expansion.