Staffing — Business Studies STD 12 Commerce — Question

It is interesting to know that the menu items of the multinational food chains are customised to suit the general palates of the local people in the region. When McDonald’s started its business in India in the year 1996, the company went through a complete localisation strategy. McDonald’s changed its product menu to accommodate the vegetable burger given the large vegetarian population. It also altered its store design and even reduced the product price by close to fifteen per cent. Also , the “McAloo Tikki burger” is not available anywhere but in the Indian outlets of McDonalds.
Identify the relevant feature of business environment being discussed above.

Why is it said that 'controlling is looking back'?

Name the method of training in which the trainee works directly with a senior manager and the manager takes full responsibility of the trainee.

Give the meaning of 'Objectives' as a type of plan.

Srijan is working as a sales manager in a publishing house. In order the promote the new series of encyclopaedias, the company decides to undertake door to door selling in the city. As the sales manager, Srijan is given the target of selling 5000 units in one month. He appoints a team of five salesmen for the purpose. Each salesman is given the target of selling 1000 units. At the end of the month only 4800 units are sold as one of the salesman, Bobby, falls ill during the last week and is able to sell only 800 units.
In the context of the above case :
Will Srijan be still accountable for the performance of the assigned tasks to Bobby? Why or why not? Give a suitable reason to support your answer.

Sellers often adopt unfair trade practices to increase the sale of their products. Give few examples of such practices adopted by seller.

State any one characteristic of demonetisation.

Mention some service industries where competition for Indian firms has increased due to government policy changes.

'Beauty Products Ltd' is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant-based materials for its products and is the No.1 beauty brand in the country. It not only satisfies its customers but also believes in overall protection of the planet.
Identify the marketing management philosophy being followed by 'Beauty Products Ltd.'

Name the process of searching for prospective employees and stimulating them to apply for jobs in the organisation.