Rural Development — Economics STD 12 Humanities & Commerce — Question

The setting up of alternate marketing channels had the main objective of removing intermediaries in between the farmer and the market.
It was realised that if farmers sell their produce directly to consumers, it would increase their share in the price paid by the consumer.
These marketing channels also encourage farmers for higher production by giving them better prices, loans for seeds and other inputs and reduce the price-risks of farmers, thereby giving them more security.