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MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
Write a brief note on packaging of product as a marketing function.
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Answer

Packaging:

  • Packaging does two important functions, first protecting the product and second making it attractive so that consumers can be attracted.
  • Various materials are used in packaging. The materials include plastic bags, cloth bags, cardboard box, plastic barrels, wooden boxes, etc.

Advantages of packaging:

  • Provides protection to the product
  • Helps in advertising and attracting consumers
  • Success of many products lies in their packing
  • It helps in easy transportation
  • Product can better be used when it is packed

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