MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

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• In this type of selling strategy, the producer himself supplies proctuct to the buyer.
• The producer sells the products directly from his factory or his own shop or show-room.
• This method of distribution is the shortest and easiest method of distribution.
• Apart from this method, he may also adopt selling through post, door-to-door selling by salesman, sales through on – line shopping, etc.
• In this type of distribution system there are no layers/levels. Hence this system is known as zero level distribution system.

Limitations:

• The producer cannot reach a large mass of consumer.
• This method is possible only for limited products such as bakery, sweet shop, furniture manufacturer, etc.