Business Environment — Business Studies STD 12 Commerce — Question

You are asked to draw a label for a company's product (chocolate). Mention what things will you keep in mind and furnish the information on the label of a product.

Bharat is running an ice cream parlour in a local market. Keeping in mind the changing perceptions about health among the people, one of his employee Abhiraj suggests to him that they should introduce a range a flavoured yogurt. Bharat accepts his suggestion as a result both the image and the profitability of his business increases.
In the context of the above case :

1. Identify the feature of management which is being highlighted.
2. State the related dimension of the business environment.
3. Name and explain the related principle of general management.

Differentiate between ‘Objective’ and ‘Strategy’ as types of plans.

JTM Ltd. launched 'Buddyline', an exercise book and comprehensive stationery brand name comprising of ball pens, gel pens and geometry boxes after identifying the target market and understanding the needs and wants of the consumers of that market. All their products were of good quality and eco-friendly but expensive. They wanted to distinguish their products from that of their competitors. They spent lot of efforts, time and money in creating the brand name, as they knew that without a brand name, they can only create awareness for the generic products and can never be sure of the sale of their products. The effort paid off and the demand for the products started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher price. Over a period of time, it became a status symbol to buy 'Buddyline' brand because of its quality. The consumers felt pride in using them.

1. Identify the marketing management philosophy followed by JTM Ltd.
2. Explain the advantages of branding to the marketeers highlighted in the above case.

“No Smoking in the Factory” is a rule. Comment on it.

State any three factors that influence the effectiveness of a leader.

Is ‘Management’ a profession?

In your school, you observe that books are kept in office, chalks in the library and office records in the staffroom. How will that affect the achievement of school objectives? Which aspect of management is lacking here and why? As a manager, what steps will you take to rectify the shortcomings?

What are the three categories of objectives of management?

'Environment provides with constraints and opportunities'. Discuss with the help of an example.