Business Studies 4 Marks Question

Direct channels of distribution refer to selling the products directly without involving any middlemen or intermediaries. It is also called zero level channel of distribution.

Common methods of direct distribution are:(i) Direct sale by appointing salesmen e.g., Tupperware, Eureka Forbes are following this method.(ii) Through internet. (iii) Sale by company's own retail outlet.(iv) Sale through mail order, teleshoppers, etc.

Despite of superiority of marketing concept, it has faced criticism from the people who are concerned about society and environment.Societal concept. Although marketing concept is satisfying the needs of customers in the best possible manner but then also it has attracted criticism from people who are concerned about society and environment. They argue that companies should not blindly follow the goal of customer satisfaction. This may lead to many social and environmental ills for example, a customer may want to have drugs so just to satisfy customer the firms should not supply him drugs. Some products bring harmful effects on environment so these should not be supplied only to fulfil the goal of customer-satisfaction. The customer's satisfaction must be within the ethical ecological aspects of our society.Main focus: Customer satisfaction with in ethical and ecological boundaries of our society.