Question types

MARKETING MANAGEMENT question types

94 questions across 7 question groups — pick any mix to generate a Business Studies paper with step-by-step answer keys.

94
Questions
7
Question groups
5
Question types
Sample Questions

MARKETING MANAGEMENT questions

One sample from each question group in this chapter. Select any group above to see the full set with answer keys.

The concept which focuses on large scale production and minimum cost is called
  • Production concept
  • B
    Product concept
  • C
    Selling concept
  • D
    Marketing concept

Answer: A.

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The concept which focuses on customer satisfaction is called
  • A
    Production concept
  • B
    Product concept
  • C
    Selling concept
  • Marketing concept

Answer: D.

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Good Living Ltd. manufactures mosquito repellent tablets. These tablets are packed in strips of 12 tablets each. Each of these strips are packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.
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It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and at right time.(a) Name and explain the concerned element of Marketing Mix given above.(b) Explain the components of this element.
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Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd.. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed,she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on the sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager.(a) Identify the concept of Marketing Management which will help the manager getting the firm out of the above crisis.(b) Also explain the role of above identified concept by stating any two points.
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Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-1000, Wagon-Z, Swy-fy etc. and offered various services like after sale service, availability of spare parts etc. Identify the element of marketing mix referred here.
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Q 113 Marks Question3 Marks
Shyam bought a pain relieving ointment after seeing it being displayed in the chemist's shop. The ointment tube was packed in a cardboard box. Identify the different levels of packaging of the pain relieving medicine, when it was purchased by Shyam. Also state the functions of packaging.
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Q 146 Marks Question6 Marks
'Advertising' and 'Personal Selling' both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.
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Q 156 Marks Question6 Marks
You have an advertising agency. A manufacturer of consumer product like Soap, Tooth Paste has come to you to help him in promotion of his products. Convince him how advertising can assist in giving boost to his sales?
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Q 166 Marks Question6 Marks
Recently, prices of perfumes, which are one of the major ingredients of agarbattis, have gone up substantially. Since there is keen Competition in the agarbatti market, no manufacturer increased the price of agarbattis. In turn, most of the manufacturer opted to reduce the quantity of perfumes in agarbattis to cut their cost of production. This has resulted in decreased quality of agarbattis though their prices have not changed. In order to overcome this problem, Garden Ltd. introduced a new set of agarbattis under the brand name Khushboo. Khushboo agarbattis captured the agarbattis market very quickly.(i) Identify the product-related issue involved in the above case and explain its three functions.(ii) Mention three features of that concept.
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Q 24True/False1 Mark
Transportation packaging refers to additional layers of protection that are kept till the product is ready for use.(True/False)
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Q 26True/False1 Mark
In case the time required to respond to the additional demand for the products is high there is need to maintain higher level of inventories.(True/False)
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