MARKETING MANAGEMENT Business Studies - MARKETING MANAGEMENT

The concept which focuses on large scale production and minimum cost is called

The concept which forces on quality of product is called

The concept which focuses on customer satisfaction is called

The concept which focuses on customer welfare is called

Product, price, place and promotion are part of

Explain any two factors affecting price of a product.

Good Living Ltd. manufactures mosquito repellent tablets. These tablets are packed in strips of 12 tablets each. Each of these strips are packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.

It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and at right time.(a) Name and explain the concerned element of Marketing Mix given above.(b) Explain the components of this element.

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd.. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed,she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on the sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager.(a) Identify the concept of Marketing Management which will help the manager getting the firm out of the above crisis.(b) Also explain the role of above identified concept by stating any two points.

Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-1000, Wagon-Z, Swy-fy etc. and offered various services like after sale service, availability of spare parts etc. Identify the element of marketing mix referred here.

Shyam bought a pain relieving ointment after seeing it being displayed in the chemist's shop. The ointment tube was packed in a cardboard box. Identify the different levels of packaging of the pain relieving medicine, when it was purchased by Shyam. Also state the functions of packaging.

What is meant by direct channels of distribution? List any four methods of direct distribution.

'Blindly following the goal of customer satisfaction has led to many social and environmental ills'. Do you agree? What should be done?

'Advertising' and 'Personal Selling' both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.

You have an advertising agency. A manufacturer of consumer product like Soap, Tooth Paste has come to you to help him in promotion of his products. Convince him how advertising can assist in giving boost to his sales?

Recently, prices of perfumes, which are one of the major ingredients of agarbattis, have gone up substantially. Since there is keen Competition in the agarbatti market, no manufacturer increased the price of agarbattis. In turn, most of the manufacturer opted to reduce the quantity of perfumes in agarbattis to cut their cost of production. This has resulted in decreased quality of agarbattis though their prices have not changed. In order to overcome this problem, Garden Ltd. introduced a new set of agarbattis under the brand name Khushboo. Khushboo agarbattis captured the agarbattis market very quickly.(i) Identify the product-related issue involved in the above case and explain its three functions.(ii) Mention three features of that concept.

Firm shares and informs all the details about the product to customers through__________.

The communication tool which is used to improve the image or goodwill of the company is called____________.

__________is a paid form of presentation of a product or idea by an identified sponsor.

Maintenance of stock is called__________.

Under direct channels, firm has____________intermediaries.

In primary packaging the container is kept throughout the entire life of the product.(True/False)

Grading of product is the important function performed by packaging.(True/False)

Transportation packaging refers to additional layers of protection that are kept till the product is ready for use.(True/False)

Personal selling is more rigid than other tools of promotion.(True/False)

In case the time required to respond to the additional demand for the products is high there is need to maintain higher level of inventories.(True/False)