SPCC 3 Marks Each

Meaning of business correspondence: In simple words, when a person or institution undertakes letter writing with other person or related to any business matter then that is known as business correspondence. It is generally for topics like collection of amount, financial transaction, inquiry; purchase, sales, production, distribution, advertisement, complaints, disposal, reconciliation etc. In other words when for business purpose the letters are written in fixed formed and using specific words and phrases, it is known as business correspondence. As per experts commerce means business and its auxiliary services like Insurance, Transport, Communication etc. are included and correspondence related to it is known as Commercial correspondence.

Business letters needs to be written very carefully selecting correct language and words. Ornament language and words. Ornamental language and Jargons should be avoided. The words should selected keeping subject in mind. If any mistake has been done from our side regret should be show for the same with the correct choice of words. In letters for collection of dues, words should courteous. No such words should be written which would hurt the feelings of the reader. Wrong choice of words can spoil business relation. This care should be taken while writing business letters that only correct language and words should be chosen.

If letters are written precisely, it saves time and effort of the writer. It also saves stationery. The read is also happy with precise letter as it takes less time to read it. He can go through the letter faster ar take necessary steps. Precise letters also helps to fulfil the curiosity of the reader so precise letters a advantageous for the firm.

Every person has self respect and generally he/she prefers the language which upholds his 5€ respect. In business letters many a times complaints are written regarding goods, collection of due returning of goods, warning employees etc. If in such type of negative letters care is taken and use courteous language is made. Then self respect of the reader can be maintained and there are le chances of having negative feeling against each other and it helps to create healthy relations whic helps to maintain customers for a longer period of time. Thus courteous language is inevitable fi business letters if healthy relations has to be maintained.

Letter writing works as a written salesman of the firm. It is link connecting businessman with h. customers. The things required to write letter is easily available in the market. With the help of lett writing information can be elaborated and sent to any part of the world without letter writiri business becoming inactive. That is the reason it is correctly said that letter writing is the heart business.

To expand the business, businessman considers the use of business letters as a important tool. The can inform and attract various businessman of distant places with the help of business letters. Bus ness letters also help to create more demand for one’s product. With the help of these letters mark can be expanded nationally and internationally. In this way business letters expands the horizon c business which helps to increase turnover and profits. Thus it is correctly said that business letters ar best method for publicity of dissemination.

Business letters help to create regular customers. With the help to these letters contact can be estal lished and maintained with customers, customers complains can be resolved faster. They can b informed about new innovation and new schemes of discount and promotion which are helpful t them. This motivates the customers to stay connected with the firm, which helps to create reguk customers.

Business letters help to create regular customers. With the help to these letters contact can be estal lished and maintained with customers, customers complains can be resolved faster. They can b informed about new innovation and new schemes of discount and promotion which are helpful t them. This motivates the customers to stay connected with the firm, which helps to create reguk customers.

In modern times, Telephone, Mobile phones, Fax, Teleprinter, Computer etc is used fo communication, still importance of business letters does not decrease. Business tellers are simple an less expensive tool of communication which can reach any place of our choice. Other tools might b available or not at distant places and they require a considerable amount of expenditure to buy thes tools. Many a times technical know how is also important to operate modern tools which might nc be possible in distant areas. Operators need to be recruited for it which in turn will increase th expenditure. Due to all the above reasons the importance of business letters is intact.

The buyer and seller nowadays may not be in physical contact with each other as business is carried out from every corner of the world. In such cases it becomes important to give important information through letters. Letters are also written to expand business, Inform customers about various schemes and discounts; Business corresondance is also important to keep contact with businessman and agents.

(2) The Modified Blocked Form: The various characteristics of this style of letter writing are follows: (i) It is the most popular method of letter writing (ii) Inside address, salutation and main part of the letter are written on the left side of the letter. (iii) Date of the letter, complimentary close and signature are written on the right side of a letter. (iv) Punctuation marks are used in this letter. (v) All details of the letter are distributed on both the sides. So, the letter gets a balanced look. (vi) This type of letter should be carefully typed.

(1) The Fully Blocked Form : The various characteristics of this style of letter writing are as follows. (i) It is the most modern style of letter writing (ii) In this style of letter writing date, inside address, salutation, body of a letter, complimentar close and signature are written on the left side of the letter. (iii) All details are written on the left side of a letter. (iv) No punctuation marks are used in this style. (v) It is quite easy to type this style of letter writing. Note : The limitations of this style is the right hand side of the letter remains empty.

Styles of Business Letters : Which method of letter writing will be selected by firm depends on choice of firm, their style of working, keeping reader in mind etc. There are various styles of business letters which are as follows: (1) The Fully Blocked Form (2) The Modified Blocked Form (3) The Fully Indented Form (4) The Semi Indented Form (5) The Hanging Indention Form (6) The Normal Form Note: Out of all the above mentioned styles (1) The Fully Blocked Form and (2) The Modified Blocked Form will be Studied in detail.