OCM 2 Marks Each

Characteristics of goods salesman are:

• Salesman should be smart/skillfully talkative and healthy.
• He should be intelligent with art of convincing others.
• Salesman should be enthusiastic, disciplined and ambitions.

Characteristics of branding are:

• Customer feels the continuity of the quality of the product.
• Branding id a unique identification of the product.
• Manufacturer can sell branded product at higher price.

Production is made considering future demand of the product. To maintain balance between demand and supply of the product storage is necessary.

Advantages of labeling are as under :

• Details regarding the product such as its weight, measure, price, manufacturing and expiry date, ingredients there in.
• Method of using the product.
• Phone number for complaint.
• Instruction to open the product.

Public relations is a group of activities designed or presented in such a way that it creates and maintains effective impression of the company on different parties involved with the product or service of the company.

In this technique the customer is given a coupon as a code and on a particular day results are declared. The person whose coupon number gets selected in the lucky draw gets a gift.

A coupon printed in newspaper or circulated through pamphlet or some other modes where in the consumer is given discount on producing the coupons to the seller is called an advertisement coupon.

When actual price charged for a product is less than its original price it is known as discount.

When the product is genuinely offered at lower price than its actual price for a limited period of time, it is known as sale.

Due to advertisement, demand for a product or service increases. This leads to rise in employment in several sectors such as production, logistics, service and repair, etc.

Advertisement can be targeted to a very large number of consumers at one go. This increases the demand many-folds. To fulfill this demand the company needs to undergo large scale production.

Offering discounts, sale, gifts, coupons, etc.

Personal selling not only creates awareness about the product but also creates a preference for the product and faith in the seller and the company. As a result, chances of sale increases.

An advertisement is a paid form of non-personal information of goods and services in which advertiser’s identity is easily traced.

The distribution system that consists of three mediators between the producer and the consumer namely, agent, wholesaler and retailer is known as three level distribution system.

In this distribution channel, the burden and risk of sales reduces for the producers because the wholesaler purchases the product in large quantities.

In this system, the wholesaler buys the products from the producer in large quantities and sells it to various retailers in small quantities who in turn sell to the consumers.

The distribution system where there are two level mediators between the producer and the retailer, the first one is wholesalerand second, the retailer is called double level distribution system.

The distribution system where there is only mediator between the producer and consumer is called single level distribution system.

When the producer sells his products by distributing it to one or more mediators the sale pattern is called indirect selling or sale by mediator.

The selling strategy in which the producer himself supplies product to the buyer without any mediator is called zero-level distribution system. The producer sells the products directly from his factory or his own shop or show-room.

When they want to attract maximum consumers and hence create a dominant market position.

The government imposes several control on such products in order to protect the interest of consumers.

Taste and preference of the consumer, number of consumers, purchasing power of consumer, number of competitors in the market, price of competitor’s product, etc.

When the producer gets the brand name and logo registered with government so that no other company can copy it or use it than such a legal certification is called trademark.

When the product of one producer is to be easily identified from that of products of other producers and no one else can copy it by using name, logo, number, design on the label, etc. it is known as branding.

To provide information regarding new product to the existing and the potential consumers, attract them and create demand for the product.

Place or placement refers to the decision as to where to place the product so that the product can be accessed by potential buyers.

Price refers to the value paid by the consumer for the physical, economic, social and psychological satisfaction received from the product.

This concept says that the producer needs to have a clear cut and exact idea about his product and what makes it unique before he can successfully market it.

A product can be a tangible good or intangible service that fulfills the need or want of consumers.

Under marketing mix, the firm has to take several marketing decisions that fall under four categories namely, Product Price Place and Promotion. Together these four constituents of the marketing mix are also known as 4Ps.

The set of marketing tools that the firm uses to attain its marketing objectives is ..

A tax proposed on foods or drinks judged to be unhealthy and whose consumption is believed to be linked to rising obesity levels is called fat tax.

The initiative of a company of giving paper bags to customers in place of plastic bag.

Marketing concept gives priority only to the preferences of the consumers and ignores loss that might occur to the society. Social concepts says that the marketing management should be such that the society or the environment is least affected. Hence,…………..

Marketing concept believes in the philosophy that “Consumer is the king of the market.” “The aim of this concept is to provide effective and efficient product as compared to competitors.”

The selling concept holds the idea that “consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort”