MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

‘Various tools of communication are used by the marketers to promote their products.’ Answer the following questions:
Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.

One of the functions of management injects life in the organisation. Name that function.

“Management principles are evolutionary.” Explain.

Rama, who was a vegetarian, went to a bakery and bought a vanilla cake. On reaching home. She found that it had non-vegetarian content. Neither the advertisement nor the packaging of the product displayed that the product had non-vegetarian content. Will Raman be able to claim compensation? Which right is violated here?

Management should promote a team spirit of unity and harmony among employees. Which principle suggests this?

“The Principles of Management are different from those used in pure science.” Write any one difference.

Give two examples of objective and policy.

Promotion is a vertical shifting of employees. How does it affect the employees?

It is the process of increasing the knowledge and skills of an employee for doing a particular job.
Which process is referred to here?
OR
What helps the employees in improving their job knowledge and efficiency?

What does a high Debt Service Coverage Ratio indicate?