Business Studies 1 Marks Question

Explain any two factors affecting price of a product.

Good Living Ltd. manufactures mosquito repellent tablets. These tablets are packed in strips of 12 tablets each. Each of these strips are packed in a cardboard box, 48 such boxes are then placed in a big corrugated box and delivered to various retailers for sale. State the purpose of packaging the tablets in a corrugated box.

It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and at right time.(a) Name and explain the concerned element of Marketing Mix given above.(b) Explain the components of this element.

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd.. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed,she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on the sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager.(a) Identify the concept of Marketing Management which will help the manager getting the firm out of the above crisis.(b) Also explain the role of above identified concept by stating any two points.

Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-1000, Wagon-Z, Swy-fy etc. and offered various services like after sale service, availability of spare parts etc. Identify the element of marketing mix referred here.

'It pays to advertise'. Do you agree with this statement? Give reasons.

You have invented a new device to detect impurities of petrol. Which two advertising media would you use and why?

Name any two factors which help in fixing the price of a product.

What is meant by Publicity?

What is meant by Sales Promotion?

What is meant by Personal Selling?

What is meant by Promotion Mix?

What is meant by Place Mix?

What is meant by Price Mix?

What is meant by Product Mix?

What is meant by product?

'They don't sell what they can make, but they make what they can sell'. Name the concept to which this statement is related?

Who is a customer?

Who is a marketer?

Who are called the channels of distribution?

Why is packing called silent salesman?

Give any two benefits of branding to marketer.

Name four elements of Marketing Mix.

What do you mean by marketing mix?

What is the focus of product concept?

Distinguish between marketing and selling on the basis of objective.

At which level of packing, the immediate container is referred to?

'Be Healthy' is one of the top selling organic food brand in India. It has more than hundred products in over ten categories and thus established a brand average in market. The company sell its products through online and company owned showrooms only.In context of above case :(i) Identify the components of marketing mix being discussed above.(ii) Name the important decisions related to both of these concept.

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:(i) Identify the marketing management philosophy adopted by Mansi.(ii) Explain this philosophy on the basis of:(a) Main focus(b) Means and ends.

Ajay was appointed as a marketing head of Alfa Enterprise manufactures of toothpaste and tooth brushes. His target sale was zero units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling some school children had not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission the started donating 200 toothbrush and toothpaste to schools.Identify the channels of distribution Ajay would adapt for distribution of toothbrush and toothpaste, justify by giving reasons.

ITC started its business with Jobaico Industry, later on its entered in hotel industry, consumer goods industry, stationery, etc. ITC assured quality to customer and kept company's name as its identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction.(i) Name the element of marketing mix referred in above para.(ii) Name the other elements of marketing mix.(iii) Name the concept which assure quality and help in identification of product.

One of the element of marketing mix is concerned with designing the shape, size and quality of goods and services.(i) Name that element of marketing mix(ii) Name the important features of that element.

Mr Rajiv wants to buy LCD T.V. for his family. Now he has come to Jagota Electronics, Model Town, after coming to shop he gets confused. Write the name of promotion tool which has brought him to the shop and promotion tool needed now. Also write the four points of features of latter tool.

A leading leather manufacturing company is using banned animal skin to make huge profit. Name the marketing concept which is ignored here.

A dealer wants to send some gift items of glassware to Delhi from Mumbai. Which type of packaging is needed here?

A tube of shaving cream is always offered in a cardboard box. Name the type of packaging used in this case.

For selling its cars and vans. Maruti Udyog is making used of which channel of distribution?

Haldiram is selling fast food to the customers. Write the name of channel of distribution used by the company.

A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of good depends largely on the quality of advertisement. Name the marketing philosophy followed by him. State any other two marketing philosophy.

Write one example of exchange of goods in which buyer is a marketer.

Name the element of marketing which makes the product available to the target customer? Physical distributions.

Which concept of marketing suggest that the organisation earn profit through volume of production?

Which marketing philosophy give more importance to 'consumer welfare' instead of consumer satisfaction?

A commercial unit uses rocks, trees, electric poles, historical managements and walls to advertise its products. Which faults of the company does this advertising policy show? Misuse of Public Property.'Various tools of communication are used by the marketers to promote their products.'(i) Why do companies use all tools at the same time?(ii) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.(iii) Which tool of promotion will primarily be used for the following?(a) To promote or protect a company's image or its individual products.(b) An existing product meant for mass usage by literate people.(c) To introduce a new product to a particular class of people through door-to-door visits.(d) To attract attention of the people by using incentives.

Simone, a budding entrepreneur wishes to operate a business of Flowers. Since they are perishable in nature, she plans to open a flower shop so that she can directly sell them to the customers. Being a small venture, the number of consumers is also less. So she decides that the direct channel of distribution is better. Her friend, Ankit is a manufacturer of gift items. He is confused regarding the level of channel he should follow. Can you guide him regarding the problem? Give points for support of yours answer.

One manufacturer of electronic product produces such products which need special care while using it. But the company has not given the instructions to consumers. If you were the manager of the company what steps you would take?

"An important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the products". In the light of this statement, draw a label for "Tea" and highlight the important information to be provided on it.

Raman, Joginder, John, lqbal and Shreya are friends. They are operating different business. Each one has his/her own concept regarding operating their business.Raman believes in producing products at a large scale. Thereby decreasing the average cost of the products and selling it at a reasonable price.Joginder focuses on providing best quality products because he believes that a customer always wishes to buy a good quality product. The price of the product is secondary, John is of the belief that most important aspect of business is sales and so he undertakes aggressive selling and promotional effort.Part: B Business Finance and MarketingIqbal believes that his firm can achieve its goals only by identifying the needs of the customer and satisfying them better than the competitors.Shreya on the other hand feels that her firm has a responsibility towards the society as well. So she provides customer satisfaction along with using techniques which are environmental friendly.(i) What are the marketing concepts followed by each of them?(ii) Raman's concept is successful for him because he is into manufacturing and selling iodised salt under the brand 'Healthy salt, this product has a ready market and vast consumer base, also the products are standardised so he can focus on production at a large to cut down the cost per unit. Write any business which can be successfully run by the others using their concepts.(Joginder-John-lqbal-Shreya)