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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Below the line methods of promotion are specific, memorable activities focused on targeted groups of consumers. Give the various techniques of this approach.
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Answer

The various techniques of this approach are as follows:
  1. Sponsorship.
  2. Sales promotion.
  3. Public relations.
  4. Personal selling.
  5. Direct marketing.

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