Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Answer each of these questions in about fifty words:
Who manages SEBI?

What is elevator pitch?

Following information is related to sales - mix of Pen. Sketch Pen and Geometry box.

Product	Pen	Sketch Pen	Geometry box
Sales Price Per Unit(in Rs.)	40	45	75
Variable Cost Per Unit (in Rs.)	22	30	40
Sales - Mix Percentage	20%	20%	60%

Total Fixed cost is - Rs.90,000.
Calculate the weighted-average-contribution per unit for the sales mix.

Why is it important to be able to categorise the business?
OR
Why is it important to carefully choose a legal structure for the business?

Annual quantity of jeans sold by a shop is ₹ 2,400 at the rate of ₹ 200 per month. Cost of placing an order and receiving goods is ₹ 500 per order. Inventory holding cost is ₹ 60 per annum.

1. What is the economic order quantity for the shopkeeper?
2. How many order is to be placed?

How business environment can be classified into different categories?

With its help the consumers are able to identify the products of a firm and are also able to differentiate them from those of the competitors. Identify the concept and state its components.

ChryslerTop management in all divisions overspent, especially, in new product development and generous union contracts were continually signed year after year. Vehicle prices soared with little consumer incentives and franchised dealers were placed in the position of moving product which consumers didn't want.
The Chrysler Crossfire, when introduced was fine but had many mechanical problems, as did the Sebring. When the PT Cruisers came out, the marketing was great but the assembly lines couldn't keep up with the demand and many turned to other manufactures who were tired of waiting for PT Cruisers to hit showroom floors. Too many product lines were dropped or modified leaving Chrysler fans up in arms. Loyal Jeep owners weren't pleased with the stoppage of the base Cherokee. Still, spending continued with little concern for regaining profits to pay expenses. In the end, Chrysler, LLC was forced through a bankruptcy restructuring and now ownership is very diverse including the entering Fiat Still, brand loyalty or Chrysler is at an all time low.

1. What, according to you, is the principle reason for Chrysler's failure?
2. What was the basic problem with Chrysler Crossfire, Sebring and PT Cruisers?
3. Was poor management also a factor responsible for Chrysler's failure?

State any two features of 'Factoring' as a source of finance.

Aditi started her boutique business near an industrial area and she was not getting clients as she had expected. What are the factors which have been ignored before starting the boutique? Suggest HOTS the various factors that she has to look into before venturing into business.